Born in Australia, Original & Mineral bridges the gap between nature and luxury with haircare and styling products that are safe, effective and beautiful to use.

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Virtue Labs

Reverse the damage with transformative treatments that heal, nourish, and repair. Alpha Keratin 60ku™ binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. 

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Iles Formula

Iles Formula is a 3 step high performance hair care system. It’s unique blend of proprietary high grade repair and care ingredients are the secret behind Iles signature spun silk hair finish.

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True Me

True Me is the next generation in heat styling tools developed by the clever people who originally founded GHD and Cloud Nine. The True Me team know a thing or two about how to create the very best iron.

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