Collection: Virtue Labs

From Healing Wounded Warriors to healing hair

Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

They set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

19 products
  • Healing Oil
    Healing Oil - Headcase Haircare
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    $60.00
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    $60.00
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  • Smooth Shampoo
    Smooth Shampoo - Headcase Haircare
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    from $21.00
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    from $21.00
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  • Smooth Conditioner
    Smooth Conditioner - Headcase Haircare
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    from $22.00
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    from $22.00
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  • Recovery Conditioner
    Recovery Conditioner - Headcase Haircare
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    from $22.00
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    from $22.00
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  • Recovery Shampoo
    Recovery Shampoo - Headcase Haircare
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    from $21.00
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    from $21.00
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  • Full Conditioner
    Full Conditioner - Headcase Haircare
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    from $22.00
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    from $22.00
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  • Full Shampoo
    Full Shampoo - Headcase Haircare
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    from $21.00
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  • Un-Frizz Cream
    Un-Frizz Cream - Headcase Haircare
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    from $28.00
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    from $28.00
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  • Split End Serum
    Split End Serum - Headcase Haircare
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    from $28.00
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  • Restorative Treatment Mask
    Restorative Treatment Mask - Headcase Haircare
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    from $42.00
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    from $42.00
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  • Moisture Defining Whip
    Moisture Defining Whip - Headcase Haircare
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    from $25.00
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    from $25.00
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  • 6-in-1 Styler
    6-in-1 Styler - Headcase Haircare
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    from $25.00
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    from $25.00
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  • Volumizing Primer
    Volumizing Primer - Headcase Haircare
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    $50.00
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    $50.00
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  • Lifting Powder
    Lifting Powder - Headcase Haircare
    Regular price
    $48.00
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    $48.00
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  • Refresh Purifying Leave In Conditioner
    Refresh Purifying Leave In Conditioner - Headcase Haircare
    Regular price
    $42.00
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    $42.00
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  • Refresh Purifying Shampoo
    Refresh Purifying Shampoo - Headcase Haircare
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    $42.00
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    $42.00
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