Collection: Virtue Labs

From Healing Wounded Warriors to healing hair

Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

They set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

19 products
  • Healing Oil
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    $60.00
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    $60.00
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  • Volumizing Primer
    Virtue Labs Volumizing Primer
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    $50.00
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    $50.00
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  • Smooth Shampoo
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    from $21.00
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    from $21.00
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  • Smooth Conditioner
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    from $22.00
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    from $22.00
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  • Recovery Conditioner
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    from $22.00
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    from $22.00
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  • Recovery Shampoo
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    from $21.00
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    from $21.00
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  • Full Conditioner
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    from $22.00
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    from $22.00
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  • Full Shampoo
    Virtue Labs Full Shampoo
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    from $21.00
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    from $21.00
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  • Lifting Powder
    Virtue Labs Lifting Powder
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    $48.00
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    $48.00
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  • Refresh Purifying Leave In Conditioner
    Virtue Labs Refresh Leave in Conditioner
    Regular price
    $42.00
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    $42.00
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  • Refresh Purifying Shampoo
    Virtue Labs Refresh Shampoo
    Regular price
    $42.00
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    $42.00
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  • Un-Frizz Cream
    Virtue Labs Un-Frizz Cream
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    from $28.00
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    from $28.00
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  • Texturizing Spray
    Virtue Labs Texturising Spray
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    from $25.00
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    from $25.00
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  • Split End Serum
    Virtue Labs Split End Serum
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    from $28.00
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    from $28.00
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  • The Finale Shaping Spray
    Virtue Labs The Finale Shaping Spray
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    from $25.00
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    from $25.00
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  • Restorative Treatment Mask
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    from $42.00
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    from $42.00
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